Shincha (新茶) means new tea, first flush, the very first tea of the spring. Made using the nutrient-rich youngest and most tender leaves of the tea plant that has been dormant during the winter.

This is the fresh Shincha of the 2020 harvest from the tea gardens of the Matsumoto family. The Matsumoto tea fields are located in Kumamoto in the Southwestern region of Japan, in Kyushu.

A particularly fine Shincha of the highest quality. The taste is wonderfully fresh and fruity, highly aromatic and at the same time very soft with a delicately sweet note. The cup glows in bright, bright green and has a very sustainable taste.

Moe refers to the color of the young shoots in spring.

Mr Matsumoto harvests his tea leaves a week earlier than usual. The particularly young buds and leaves are then even finer and more delicate. This highly valued, exquisite Shincha from the Matsumoto family's small garden was produced from the Yabukita shrub variety and steamed only briefly (short steaming - asamushi).

A first-class premium Shincha with only a small production volume and therefore with relatively short availability.


Growing tea without zero pesticides is not the only goal for the Matsumoto family. A part of the garden has been converted to a form of cultivation, which uses absolutely no fertilizers (not even organic) following a Japanese cultivation concept.


The taste of the Sakura-No Shincha Moe is usually very soft and aromatic with an intense sweetness that develops slowly and sustainably on the palate. Fresh in fragrance and taste with a subtle acidic note.

Enjoy the fresh Shincha 2020 until it lasts. We normally order very few packs of each tea we sell (we don't hold large amounts of stock) to ensure our customers always get the freshest teas. Also, shincha is only available once a year during the spring, the earlier it is enjoyed the fresher it will be/taste.

We have limited units available. Once this tea runs out, we aren't able to restock until next year. Get yours before ii is too late!

If you scan the QR code in the image gallery you will be able to enjoy a nice song that I have selected to match this tea.

The Japanese Tea Hub says: great shincha from the Matsumoto garden in Kumamoto. As the other shincha teas in the shop, I get tea drunk with three rounds of a brew. Its flavour is intense with a slight acidic hint.

Sakura No Shincha Moe 2020 (50 grs)

  • Type of tea:  Japanese organic shincha 2020 (single origin)
    Harvest: First Flush
    Tea Bush: Yabukita
    Steaming Method: Light steamed
    Amount: 50 grams vacuum-sealed pouch with Japanese washi cover
    Origin: Kumamoto, Japan
    Organic Certification Body: DE- ÖKO-039 Non-EU-Agriculture

  • This is how Mr Matsumoto recommends brewing his shincha:

    Amount of tea: the desired amount of tea
    Amount of water: 200 ml of water
    Water temperature: 65 degrees Celsius (1st to 4th brew)
    Amount of time: 60 secs (1st brew) 10 secs (2nd to 4th brew)

    This is how The Japanese Tea Evangelist recommends brewing this fantastic sencha tea.

    Japanese clay teapot (kyuusu)
    Rinsing: No
    Amount of tea: 3 grams of tea (about a teaspoon & a half)
    Amount of water: 100 ml of water
    Water temperature: 65 degrees Celsius (1st brew) 70/75 degrees Celsius (2nd to 4th brew)
    Amount of time: 60secs (1st brew) 45 secs (2nd brew) 30 seconds (3rd brew) 15 secs (4th brew)

    NOTE: If you do Gong Fu Cha my recommendation is to use your usual parameters for Japanese green teas. Remember that Japanese teas are for the most part steamed & therefore more delicate than other types of teas.

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